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Podcast: Games Growth with Upptic
Episode: The Web2.5 Mullet: Mainstreaming web3 with AppsFlyer and Spindl
Description: Explore the intersection of measurement and growth marketing for web2 and web3 gaming. Learn about the challenges of measuring on-chain and off-chain events. Opportunities and limitations on the supply side of web3 advertising are explored, with a focus on the lack of web3-native ad networks.
Joining us are Adam Smart, Director of Product – Gaming at AppsFlyer, and Antonio Garcia-Martinez, the Founder of Spindl. We dive into the partnership between AppsFlyer and Spindl which provides a full suite of analytics and attribution solutions for web3.
The conversation concludes with a discussion on the completeness of th...