Want to create an interactive transcript for this episode?
Podcast: Games Growth with Upptic
Episode: The Evolution of Ad Monetization in Games (Felix Braberg)
Description: Whether it's Google's move away from placements, new CMP requirements, or changes in ad quality, ad monetization continues to evolve. We sit down with mobile ad monetization expert and 2.5 Gamers podcast host Felix Braberg to learn the history of ad monetization, current growth hacks, and what's coming down the line.
Get insights on the "beauty of ads," differences between waterfall and header bidding, the rise of rewarded video, SKAN's impact on ad monetization, how quickly growth hacks come and go, and much more!