Want to create an interactive transcript for this episode?
Podcast: Games Growth with Upptic
Episode: 2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends
Description: 2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year!
00:00:00 - Opening
00:01:48 - The Games Industry in 2024
00:19:36 - Biggest UA Trends and Stories
00:43:29 - Authenticity Ruled 2024 Creative
00:58:19 - AI Touches All in Growth Tech
01:22:19 - Closing
#Gaming #Marketing #UserAcquisition #Advertising #AI #Te...