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Podcast: More Perfect Marketing
Episode: The One About B2B E-Commerce and Digital Transformation (with Mike Mayer)
Description: Surprisingly, there are many businesses that still are not truly online. In particular, many companies which sell a catalogue of products to other businesses continue to operate much like they have for decades.
And when it's time to transform an old-school business model into a digital one, the process can be daunting. That's where today's guest comes in.
For the past 25 years, Mike Mayer has led digital transformations for billion-dollar B2B companies including Thermo Fisher Scientific, Crescent Electric, and U.S. Electrical Services.
In 2020, he had an ‘aha’ moment. There were no agen...