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Podcast: The Influential Communicator
Episode: [EP.37] 1 Reason Why your Customer Success Stories Suck and how to Fix it
Description: 1 Reason Why your Customer Success Stories Suck and how to Fix it;Never underestimate the power of relatability.When it comes to storytelling, introducing a relatable main character has the ability to make your prospect feel seen, heard and understood.And when done right, they should be able to see themselves in the pains, desires and transformation of your main character.But there's one problem salespeople are making in their customer success stories which is crushing their ability to connect with their prospects...In today's episode...