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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How to Keep Your Message Relevant During an Economic Downturn
Description: There has been a disturbance in the force. Or, a shift in the market. When I first started offering brand messaging in 2018, the economy was cooking with gas. The stock market was on fire, the job market was stable, and consumer outlook was positive. And when the economy was great, clients would come to me with the hope that their message would allow them to reach their full potential. Maybe that full potential was landing a book deal with a traditional publisher or speaking on a TEDx stage. My clients have aspirations and...