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Podcast: More Perfect Marketing
Episode: The One About How Marketing & Sales Can Play Well Together (with Walter Crosby)
Description: Marketing and sales are often treated as if they're at odds with each other. For example, in larger companies where different departments are responsible for each function, there can be a disconnect between what marketing is trying to achieve and what sales needs in order to close deals. This can lead to tension and frustration on both sides.
There are a few key ways to bridge the gap between marketing and sales, which is what we cover in this episode featuring Walter Crosby.
As Managing Partner for Helix Sales Development, Walter only engages with growth-minded...