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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: FEAR! One of the greatest marketing motivators of human behavior
Description: Neither of us is much of a runner. In fact, to get us to run with any kind of speed would require some motivation—like a tiger chasing us. That's because fear is a powerful motivator. Fear is also a powerful tool for marketers to get customers or potential customers to care about something. So, why does fear motivate us so much? Safety is an important value for all of us. When it is threatened, we notice. In other words, fear is a strong emotion, which makes it hard to ignore or control. In some ca...