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Podcast: Paul Higgins Podcast
Episode: 431 – Building your Thought Leadership with Nick Sonnenberg
Description: In this episode, Nick shares how creating an audience helped build two businesses in parallel: The consulting side of things and the thought leadership. Both feed leads to each other, in addition to those coming from partnerships. But how do you leverage those partnerships to get more leads? From his experience, it's all about being strategic. You need to get involved with their communities, engage with their salespeople, and understand their business perspective.Links431 - Show NotesNick’s LinkedIn ProfileNick's WebsiteCome Up for AirCloud Consultants CollectiveSendSparkConnect With Paul O...