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Podcast: BE THAT LAWYER
Episode: Kathleen McEntee: Packaging Your Passion
Description: In this episode, Steve Fretzin and Kathleen McEntee discuss:Kathleen’s journey from strategy to full service marketing.Branding versus marketing. Distinguishing yourself from your competitors. Talking about what you do and not assuming people know what you do and what your brand is. Key Takeaways:When you are living in the weeds, you are not looking at the bigger picture and looking at how your customer is seeing you. The marketing pushes the branding out to the target audience. Even if you do the same thing as your competition, if nobody is talking about i...