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Podcast: Brand Master Podcast
Episode: 237 | How To Reposition A Brand (6-Step Strategy Process)
Description: Learn how to reposition a brand with the 6-step brand strategy process.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand.
First, we’ll answer the question “Why reposition a brand?” and explore the fundamental strategic reasoning, including
Evolving markets, Change in target audience, Change or growth in the product portfolio,Signal a new approach & era,
Next, we’ll dive into the 6-step repositioning str...