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Podcast: Paul Higgins Podcast
Episode: 432 – Fix Your Messaging To Lift Your Sales With Karthik Vijayakumar
Description: Most business owners believe that sales is their problem when it's actually just a symptom of poor and unclear messaging. What is messaging, then? In this episode, Karthik Vijayakumar explains what messaging really is and how the right words can help you convert sales. All you need to do is tell people what you do for your audience and how you help them solve their biggest problems. And your website homepage (among other channels) should do that work for you even while you are sleeping. The job of a homepage is very simple: it should tell people...