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Podcast: Medical Sales Accelerator
Episode: Using Tech to Shape More Powerful Device Demos
Description: Virtual Reality (VR) headsets are all the rage these days, but they've found particular use in medical device demos — not just to increase sales, but to train surgeons more effectively on new tools. This week's guest is Dave Howe, VP of Sales at Osso VR, a platform for virtual surgery training. Dave shares how VR demos are not only becoming a powerful sales tool, but are leading to longer-term adoption and utilization of technologies with proven patient impacts. We also get into a conversation about the understated importance of company culture in getting results, and ho...