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Podcast: BE THAT LAWYER
Episode: Sasha Berson: Investing in Client Acquisition
Description: In this episode, Steve Fretzin and Sasha Berson discuss:Statistics around lawyers in the United States. The relationship between marketing and company performance. Setting expectations with your marketing team. Why you need to keep up on your advertising and marketing budgets.  Key Takeaways:Being a rainmaker is infinitely more profitable than just being a lawyer. Most marketing companies do not charge enough money to be able to provide solid, consistent results.Always ask for references from your marketing company. If they won’t provide them, walk away. If you hire a high-performing marketing team, you shoul...