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Podcast: The Groove
Episode: Surprising Alternatives to Grow Your Gaming App
Description: VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In this episode, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth.  Â