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The Groove

The Groove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/

Future-Proofing Your Programmatic Data Strategy for 2025

47 mins; December 19, 2024

From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling

42 mins; December 05, 2024

How Game Publishers Can Maximize Engagement with Smart Diversification

34 mins; November 14, 2024

How To Unlock $2 Trillion In New Growth In The Next 10 Years

37 mins; October 31, 2024

Reduce D1 Churn With In-Game Audio Ads

7 mins; October 03, 2024

The Truth About Creatives Testing

41 mins; September 19, 2024

How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games

42 mins; September 06, 2024

Why Working With Experienced Talent May Be The Best Investment For Your Brand With greyhairworks’ Alex Meisl

34 mins; August 22, 2024

How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce

43 mins; August 08, 2024

How Vasuta Agarwal Climbed The Ladder Of India’s Leading Mobile Advertising Agency

12 mins; July 25, 2024

How AI-Powered Appier Delivers Value To Clinch Conversions

31 mins; July 11, 2024

Designing For The Future: Tech, Inclusivity, And Authenticity

47 mins; June 27, 2024

The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News

33 mins; June 13, 2024

Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms

31 mins; June 06, 2024

The Nonprofit Amplifying The Voices Of Women In AI

18 mins; May 30, 2024

An Ad Intelligence Platform That Dives Deep Into Your Creatives Data

17 mins; May 23, 2024

Destroying Deepfakes In Three Simple Steps

16 mins; May 21, 2024

Game On: How Copper Banking Levels Up Financial Literacy

24 mins; May 16, 2024

Why CTV Deserves A Spot In Your Marketing Mix

18 mins; May 14, 2024

What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders

15 mins; May 09, 2024

Perfecting Performance Marketing In 2024 And Beyond

14 mins; May 07, 2024

Breaking Down The Aarki Rebrand

22 mins; May 02, 2024

Helping Non-Gaming Apps Climb Rank In The App Stores

20 mins; April 30, 2024

How AppSamurai Attracts High-Value Players

8 mins; April 26, 2024

Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk

36 mins; March 29, 2024

Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain

42 mins; February 23, 2024

How One Dating App Reaches Double-Digit Uplift With Personalized Pricing

34 mins; February 08, 2024

The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth

32 mins; January 25, 2024

The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman

22 mins; January 11, 2024

The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain

24 mins; December 15, 2023

Learn From Gaming App Marketing Tactics To Drive Repeat Purchases With Wolt’s Anh Nguyen

42 mins; December 15, 2023

Crafting Compelling CTV Creatives That Convert With Vibe’s Arthur Querou and Adjust’s Gijsbert Pols

30 mins; September 21, 2023

Now You Can Stop App User Churn Before It Starts — And Adikteev’s Kate Lovejoy Shares How

19 mins; September 14, 2023

Harnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin Ferrier

20 mins; September 07, 2023

Customer Relationship Building 101: A Conversation Between Kongregate And Smadex

23 mins; June 28, 2023

A SKAN 4.0 Crash Course: From Value Mapping to Predictive Modeling with InMobi's Dharak Desai

40 mins; June 22, 2023

Enote: A Subscription App Creating a Symphony Between AI and Music

45 mins; May 11, 2023

Syed Hamid on How Sofy.AI Increases Productivity 10x and Takes the Pain Out of QA Testing

32 mins; April 13, 2023

What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin's Andrey Kazakov

24 mins; March 30, 2023

Branch's Adam Landis on Marketers' Biggest Data Mistakes and Opportunities

28 mins; January 12, 2023

Sony's Will McKinney-Raphelt and deadHYPE's Bernard Koomson on Remembering Human Nature When Designing Customer Experience

27 mins; December 29, 2022

Spread It Out! NCSolutions' Leslie Wood on the Power of Frequency and How to Improve Your Advertising

25 mins; December 15, 2022

Influential's Ryan Detert on How Marketers Can Match Up With Influencers That Elevate Brand and Revenues

35 mins; December 01, 2022

Surprising Shortcuts from Jarrett Thomas to Polish Your Personal Brand and Power Effective B2B Marketing

31 mins; November 24, 2022

Lessons From the Gaming Industry on Creating Viral Hits That Build Communities

33 mins; November 17, 2022

ConsultMyApp's Mike Rhodes Shares Strategies for Becoming a Revenue Machine

37 mins; November 10, 2022

How Streaming Platform ZEE5 Global Goes Beyond A/B Testing to Achieve Stellar Results

34 mins; November 03, 2022

Keep it Simple! Meesho on Creating Shopping Experiences That Turn Browsers Into Buyers (Part 2 of 2)

24 mins; October 27, 2022

Listen or Die: eCommerce Giant Meesho on Why You Need to Hear What Your Customers Are Telling You in the App and Everywhere Else (Part 1 of 2)

18 mins; October 20, 2022

Tim Hyde Shares the Secrets Behind Effective Facebook Ads

35 mins; October 13, 2022

Surprising Alternatives to Grow Your Gaming App

35 mins; October 06, 2022

Mobile App Video Ads: Appagent's How-to on How to Wow Your Audience in 5 Seconds or Less

27 mins; September 29, 2022

Keep on Trackin': Replai Shares AI-driven Analytics to Optimize Your Video Ads

29 mins; September 22, 2022

Yodel Mobile's Mick Rigby Tells How You Get Your App Onto the Infinite Growth Loop

30 mins; September 15, 2022

Best-selling Author and Futurist Byron Reese on the Power of Brand Storytelling

27 mins; September 08, 2022

Tilting Point's Hunter Bulkeley Talks Profits, Purpose and How to Keep Players Engaged

32 mins; September 01, 2022

Bango Shows How Marketers Can Survive the App-ocalypse and Bring Zombie Users Back to Life

32 mins; August 25, 2022

How Storyly Helps Brands Tell Their Stories More Effectively

27 mins; August 18, 2022

Stitcht Shares How to Make Your Marketing More Human and Reveals the UGC Stack

29 mins; August 11, 2022

How Rootd Bootstrapped its Way to Becoming the Go-to App to Help Us Cope

30 mins; August 04, 2022

How Press Sports Harnessed Real Community and Relevant Communications to Build "TikTok for Athletes"

26 mins; July 28, 2022

How M2Catalyst's Network Cell Info App Taps Crowdsourcing and Customer-centricity to Grow Active Users by 2X

37 mins; July 21, 2022

Grow.co's Adam Lovallo Tells Us Why Growth Means Retention

35 mins; July 14, 2022

Information IS Power: How Fintech App Koinworks Simplifies Customer Education to Grow Retention

43 mins; July 07, 2022

Purchasely Co-founder Shares How Marketers Can Personalize Paywalls to Drive Subscriptions

30 mins; June 30, 2022

Nymbl Science's Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-personalization

24 mins; June 23, 2022

Chief Customer Officer Abhishek Gupta Reveals How Brands and Retailers Can Win with Hyper-personalization

32 mins; June 16, 2022

Yoke Network Shows How Working with Influencers Fuels App Installs and Brand Engagement

28 mins; June 09, 2022

How Yummy is Personalizing Experiences to Grow Revenue and Retention

29 mins; June 02, 2022

Hello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App is Worth

27 mins; May 26, 2022

HUD's Edward Chen Shares the Secret to a Successful Dating App: Make it Female-friendly

21 mins; May 19, 2022

How Mainframe Industries' Jasmin Dahncke Builds Game Experiences You Won't Want to Leave

22 mins; May 12, 2022

The Death of the Advertising Cookie: Adam Broitman on Marketing's Path Forward

20 mins; May 05, 2022

How Muuv Labs Harnesses Personalization and Podcasts to Help App Users Reach New Heights

26 mins; April 28, 2022

YouNow Shares Its Sure-fire Strategy to Inspire Creators to Create

26 mins; April 21, 2022

How One Teenager Is Inspiring Young Girls — With Help From Female Leaders Around the World

15 mins; May 17, 2021

Why The Weather Company’s Forecast Is Looking Good

20 mins; April 06, 2021

The Secrets To The Texas Tribune's Local News Success

20 mins; April 05, 2021

How Vix Fueled 10x Audience Growth With Hispanic Audiences

25 mins; December 17, 2020

Diving Into Live Streaming And Community Building With Kumu's Roland Ros

20 mins; August 13, 2020

Future-Proofing Your News Business With CUNY J-School's Anita Zielina

20 mins; June 17, 2020

How Harvard Business Review Pivoted During The Pandemic

21 mins; May 18, 2020

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