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Podcast: The Groove
Episode: Learn From Gaming App Marketing Tactics To Drive Repeat Purchases With Wolt’s Anh Nguyen
Description: Gaming marketers have made billions by hunting for whales, big spenders who splash the cash on app purchases. Now it’s time non-gaming apps learn to prime existing high-value customers to make more purchases, not roll the dice on acquiring new customers. In this episode, our guests, Mike Rhodes, CEO of award-winning app growth marketing agency ConsultMyApp, and Anh Nguyen, VP of Growth at Wolt, the on-demand delivery-you-anything giant with operations in 25 countries, share tips and advice you can follow to focus on the small segments that offer massive returns. Anh draws from his career at gaming companies before jo...