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Podcast: The Groove
Episode: Why The Weather Company’s Forecast Is Looking Good
Description: The demise of identifiers such as third-party cookies presents both challenges and opportunities for publishers. Neither diversifying revenue nor maintaining a healthy ad business will prove to be easy tasks in the years ahead. In this episode, Peggy Anne Salz talks to Sheri Bachstein, global head of IBM Watson Advertising and GM of The Weather Company. Bachstein has overseen a wildly successful pivot to paid as part of a larger move to diversify revenue at the IBM-owned property, approaching one million paid subscribers and seeing double-digit growth every quarter. Bachstein shares her step-by-step journey to subscription success, including insights on t...