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Podcast: The Groove
Episode: How M2Catalyst's Network Cell Info App Taps Crowdsourcing and Customer-centricity to Grow Active Users by 2X
Description: Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in cell coverage; it also drives engagement and participation by simply being part of the network of users. It’s a winning combination that M2Catalyst Director of Marketing Joshua Shorter says has allowed the company to double the number of active users and grow lifetime value. In this episode, part of the special rete...