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Podcast: The Groove
Episode: Spread It Out! NCSolutions' Leslie Wood on the Power of Frequency and How to Improve Your Advertising
Description: According to parents, an apple a day keeps the doctor away. According to Leslie Wood, Chief Research Officer at NCSolutions, a renowned advertising research agency, an ad a week keeps your sales at their peak. In this episode, Leslie chats with Peggy Anne Salz about the sweet spot for ad frequency, as well as changes to targeting practices and the importance of good creative above all else.