Want to create an interactive transcript for this episode?
Podcast: The Groove
Episode: Why CTV Deserves A Spot In Your Marketing Mix
Description: As marketers grapple with the challenges of measurement in a privacy-first landscape, CTV stands out as a crowd-pleaser. Its ability to get granular with available data and point to specific actions that clinched the conversion makes including it in your marketing mix a no-brainer. Jonathan Yantz, Managing Partner at M&C Saatchi Performance, dives deep into the details of this channel, from signal matching and incrementality testing to brand examples and frustrations with attribution.
*** Chapters ***
00:00 - Intro
01:28 - Why is CTV so timely?
05:33 - QR codes and tracking the user...