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Podcast: The Groove
Episode: Branch's Adam Landis on Marketers' Biggest Data Mistakes and Opportunities
Description: In the post-privacy world, app marketers are under pressure to identify new user signals to reach their audiences and measure success. In this episode of The Groove, Peggy Anne Salz talks shop and marketing shortcuts with Adam Landis, Head of Growth at Branch Metrics, the mobile linking and measurement company. Adam draws from his long track record as founder and CEO of AdLibertas, the data platform that helps developers gather and analyze their first-party data in one place that Branch acquired last August, to highlight ways you can do loads more with less data. He also shares smart advice t...