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Podcast: The Groove
Episode: How Muuv Labs Harnesses Personalization and Podcasts to Help App Users Reach New Heights
Description: The race is one for fitness companies to become next-gen personal wellness providers. But teaching this goal demands marketers harness personalization, recommendations and well-timed notifications to build audience and drive loyalty. In this episode, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Kim Adams, Director of Marketing, Client Manager, at Muuv Labs, a Vi Company. Kim shares the playbook she follows to segment users based on their intent and inspire them to work out and reach high. She also reveals the golden rule of retention marketing and why recommendations are a m...