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Podcast: The Groove
Episode: How Vix Fueled 10x Audience Growth With Hispanic Audiences
Description: The shift to on-demand services has undeniably become one of the major stories of media consumption over the last several years. But far too many outlets are missing out on a major opportunity by failing to cater to underserved audiences, such as Spanish speakers who make up an ever-growing share of the U.S. population. In this episode, Peggy Anne Salz talks to Rich Hull, chief strategy officer at Vix, an ad-supported streaming service, recently acquired by Univision, which features more than 20,000 hours of free, on-demand programming. With a long history in media production and a wealth of experience...