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Podcast: The Groove
Episode: YouNow Shares Its Sure-fire Strategy to Inspire Creators to Create
Description: Social apps and platforms thrive and grow when the communities they power are enabled to create and share. But how can marketers encourage creators to create? What are the incentives that trigger action, drive loyalty and fuel the fandom that brings creators and audiences close together? In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live streaming platform where anyone can stream, meet people and interact in real-time. Rory shares how deep personalization, honest feedback and catering content and “broadcast reports” to i...