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Podcast: The Groove
Episode: Bango Shows How Marketers Can Survive the App-ocalypse and Bring Zombie Users Back to Life
Description: Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falling to ruins? In this episode, our host Peggy Anne Salz talks with Bango CMO Anil Malhotra and Brett Orlanski, SVP of Product & Sales. They discuss how using purchase behavior data allows...