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Podcast: The Groove
Episode: An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
Description: For most brands, the spray-and-pray approach to ad creative has taken a backseat, favored instead by precise targeting that increases the chances of connecting with consumers and clinching the conversion. Crystal Bai, Senior Director of Marketing, joins the show this week to discuss how SocialPeta ensures its clients' creatives hit the right audience with the right message every time.
**CHAPTER TIMESTAMPS**
00:00 - Intro
03:00 - Social Peta's USP
06:38 - How Social Peta tells what's hot in every industry
13:30 - Smart strategies for creatives in 2024