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Podcast: The Groove
Episode: Chief Customer Officer Abhishek Gupta Reveals How Brands and Retailers Can Win with Hyper-personalization
Description: Consumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet consumer needs and clinch the deal based on a knowledge of past behavior and purchases? Or should companies be bolder and adapt marketing, messaging, and communications to the unique needs of individual customers in real time? In this episode, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks about hyper-personalization with Abhishek Gupta, Chief Customer Officer at CleverTap, to discuss how retailers can deepen customer...