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Podcast: The Groove
Episode: Yoke Network Shows How Working with Influencers Fuels App Installs and Brand Engagement
Description: If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. Fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the right app. The outcome is a robust ecosystem that links app marketers to influencers, and influencers to more apps. In practice, the platform allows brands to post project briefs. Influencers then create content, promote it, and get paid by their per...