Want to create an interactive transcript for this episode?
Podcast: Brand Master Podcast
Episode: 240 | Zapier Rebrand: Associations, Symbolism & The Ukraine War
Description: In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Michael takes us on his journey from a pure-breed graphic designer to creative director and brand strategist at Zapier.
You’ll learn about the infamous Dropbox rebrand which Michael was part of and the lessons he learned from working with some big-name brand strategists.
Next, Michael breaks down the series of events throughout the Zapier rebrand and how the Russian invas...