Want to create an interactive transcript for this episode?
Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Tips for conducting a content audit w/ Courtney Roe
Description: Courtney Roe, Director of Content Strategy at Acquia, talks with Jeremy about doing a content audit.Highlights:What a content audit includesWhy company buy-in is necessary for a content auditImportant team members to include in your content auditLearn more about AcquiaConnect with Courtney on LinkedInMemorable Quotes:"I think a content audit is worth doing because you can start to gain organic traction, and for me, being able to win traffic and leads and all of that for free almost, um, without having to pay for it...