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Podcast: BE THAT LAWYER
Episode: Josh Schwadron: Standing Out as a Personal Injury Lawyer
Description: In this episode, Steve Fretzin and Josh Schwadron discuss:Lawyers and advertising in the United States.How Mighty is changing the personal injury law world.Secrets of personal injury lawyers.Separating yourself from other law firms. Key Takeaways:Personal injury lawyers don’t compete on fees or on what they do, they compete on marketing and on who can scream the loudest and stand out.In personal injury, lawyers' incentives are misaligned with the incentives of their clients.It’s not about a race to the bottom, it’s about creating differentiated value to get mor...