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Podcast: More Perfect Marketing
Episode: The One About Trust, SEO, & The Missing 96% (with Jesse Ringer)
Description: Business today is being dramatically reinvented by digital transformation and our customer's ability to shop from anywhere. As a result, there is greater pressure to be easily discoverable online.
But it's not just being discovered that matters.
People also need to trust you and your business. This means helping them before you start selling to them, and being transparent and honest with them at all times.
Only by establishing trust can you hope to create lasting relationships with your customers and achieve long-term success in your business.
Jesse Ringer is the...