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Podcast: More Perfect Marketing
Episode: The One About Geofencing Your Marketing Message (with Justin Croxton)
Description: Have you ever been driving and gotten a notification on your phone about a sale going on at a store near you? That's thanks to geofencing, a technology that uses GPS or RFID to create a virtual fence around a specific area. Once you enter that area, you can start receiving notifications about deals, events, or anything else that's happening in that area.
Geofencing is a powerful marketing tool because it allows businesses to target their customers with pinpoint accuracy. By using geofencing, businesses can send messages to people who are currently in their store, or who...