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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Building a framework for measuring content marketing ROI w/ Dan Lawrence
Description: Dan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content.Highlights:Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving content performanceDoing content marketing like a scientist, i.e. building out hypotheses, running experiments, and measuring hypotheses against the dataHow to build a framework to test hypothesesLearn more about WrkConnect with Dan on LinkedInMemorable Quotes:"It's constantly building out hypotheses based off of what the goals...