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Podcast: More Perfect Marketing
Episode: The One About Bottom of Funnel Pay-Per-Click Ads (with Ameet Khabra)
Description: In marketing, we find prospects for whatever we are selling at different stages in the decision-making process. Those who are further along in their consideration of buying something are talked about as being at the bottom of the funnel.
Advertising to bottom-of-the-funnel prospects can be a tricky proposition. On the one hand, you want to make sure that you're providing them with enough information and value so that they see the benefit in working with you. On the other hand, you don't want to overwhelm them with too much information or bombard them with sales pitches.
I...