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Podcast: More Perfect Marketing
Episode: The One About Storytelling For Your Brand (with Candy Santana)
Description: Every company has a brand story, whether they realize it or not. It’s the tale of how the company came to be, and what it stands for in the eyes of consumers. Some companies are very intentional about telling their brand story, while others let it evolve organically. But either way, it’s always there, shaping how people see the company and its products.
Storytelling is one of the most powerful tools marketers have at their disposal. A good story can connect with people on an emotional level, evoking feelings that can influence buying decisions. And when...