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Podcast: More Perfect Marketing
Episode: The One About Marketing & Planning Frameworks (with Brian Forrester)
Description: It's never fun starting anything from scratch. And that's especially true when it comes to figuring out an effective method for marketing your business. In this episode, we'll dig into a simple 8-part framework you can use to figure out the fundamentals of the who, what, when, where, why, and how of your marketing efforts.
Our guest, Brian Forrester, grew up in advertising, and his family has owned a marketing business for nearly sixty years.
Brian is the co-founder of Genie Jar Digital, a Williamsburg, Virginia marketing agency, and also teaches marketing through Old Dominion...