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Podcast: Brand Master Podcast
Episode: 246 | Discover A Competitive Position With A Positioning Matrix
Description: Discover how to find a competitive position using market mapping and a positioning matrix.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy, and key differentiator to name a few.
Then, we’ll lift the lid on where competitive positioning began with an iconic book called “Positioning: A Battle For The Mind” by Al Reis and Jack Trout.
Next, you’ll discover what a positioning map is and lift the fog on th...