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Podcast: More Perfect Marketing
Episode: The One About Pricing As A Marketing Tool (with Per Sjofers)
Description: How do most companies come up with the prices they charge?
It might surprise you to learn that much of the time there's very little thought put into how or why they charge what they do for their products or services. The fact is, there is a better way that leads to higher sales volume at higher prices - more profit.
Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and...