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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: 10 Marketing Messages That Need to Drown in the Sea of Sameness in 2021
Description: In my copious amounts of free time, I have been researching NLP or neuro-linguistic programming. I know you're all jealous of my #hobbies. However, I love to learn about things that I don't understand, especially when they're a common marketing practice in the online world. And NLP is one of those things that bro marketers and bro-ette marketers use to manipulate us into making questionable decisions. In fact, most of the celebrity entrepreneurs -- hat tip to my friend Maggie Patterson for coining that phrase -- they use NLP in their copy and in their word choice...