Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: The One About Reviews and SEO (with Stormy Knight)
Description: How do you decide between products to buy on Amazon? What about which hotel you'll stay in when traveling? The likelihood is you do what most people do... you look at ratings and reviews. In fact, ratings and reviews are so important to the way we buy things, Google has baked them into their search results.
With 27 years of experience in search engine optimization, you would think that Stormy Knight would have a mumbo-jumbo pile of technical complexity to share. But instead, she has distilled all of her experience down to the simple basics that any small...