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Podcast: More Perfect Marketing
Episode: The One About Doing Lead Generation Better (with Alex Oliveira)
Description: Not all lead generation is created equal. The fact is that many lead generation companies deliver quantity rather than quality. And those services which do deliver the goods, bringing their clients qualified leads, rarely have any sense of what happens with those leads after they are turned over to their clients. As a result a lot of great prospective customers or mishandled, never to convert into realized customers.
Alex Oliveira sees lead generation differently than most in his industry. He is the owner of a lead generation solution called prediq.io. But more importantly, he is a dad t...