Want to create an interactive transcript for this episode?
Podcast: Brand Master Podcast
Episode: 247 | 8-Step Competitive Positioning Process (Find Your Difference)
Description: Learn how to position brands effectively with this 8-Step Competitive Positioning Process.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn how to analyze your target market and segment your audience.
Next, you’ll discover the importance of defining your buyer persona or customer avatar.
Then we’ll dive into the picture painted by demographics and psychographics before we look at how to evaluate the competitive with competitive research.
Later we’ll get to the nuts and bolts of brand positioning by learning how to discover gaps and opportuniti...