Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: The One About Relationship Building Through Simple & Consistent Actions (with Kandas Rodarte)
Description: Strong businesses result from strong relationships and long-term loyalty among customers Creating relationships takes work, but it's not hard. And with some simple systems in place just about any business can turn simple and impactful gestures into consistent sales from devoted customers.
Kandas Rodarte is a digital marketing pioneer, award-winning speaker and metastatic breast cancer thriver. Kandas developed a relationship-based marketing system that resulted in a continuous flow of repeat business and referrals for her family-operated custom furniture company. She calls this the Marketing Colander, and it is the cornerstone of her coaching practice today.
...