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Podcast: More Perfect Marketing
Episode: The One About Healthcare & Wellness Marketing (with Mike Seyfer)
Description: The healthcare and wellness industries have a complexity uncommon to most other businesses. That's because they involved additional layers of referrals and gatekeepers, not to mention varied degrees of accessibility based insurance, networks, specialties, etc.
So imagine the added challenges faced by those involved in marketing within these industries. Actually, you don't have to imagine, because in this episode, we introduce you to someone who has been at the center of this complex marketing mix since the early 2000s.
His name is Mike Seyfer, and he's a healthcare CEO focused on brand and organizational transformation...