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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: The challenge of attribution in B2B content marketing w/ Matt Bettis
Description: Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.Highlights:Why attribution is often such a big challenge for b2b content marketersUsing correlation, not causation, to demonstrate the value of thought leadership contentThe importance of making a business case for marketing during an economic downturnLearn more about BrightreeConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping...