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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Are You Expert Enough?
Description: “I don’t know if I’m expert enough to work with you.” I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results. So yeah, they are definitely expert enough. But I understand why people feel this way, and why you, too, might be thinking that you’re not expert enough to even be listening to this podcast. An...