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Podcast: More Perfect Marketing
Episode: The One About Modern Day Influencer Campaigns (with Danielle Wiley)
Description: Influencer marketing is nothing new... though the medium where we find influencers today is rather different from the past. It could be argued that the "original" influencers were the ones with the power of the press. Publishers, columnists, and traditional journalists were able to leverage their relationships with public figures and companies in order to gain exposure for their stories or campaigns.
As media technology progressed, so did the concept of influencer marketing as social media platforms enabled people from all walks of life to become influential voices online. Fast-forward to today and influencers are now a...