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Podcast: More Perfect Marketing
Episode: The One About Money In Your Data (with Luke Barta)
Description: When you've got the right information available to you, it's possible to make meaningful (and, hopefully, profitable) decisions. For retailers, some of the best information they've got comes in the form of customer data.
Customer data can tell you things like who has bought, what they've bought, how frequently they've bought, the value of their transactions, and more. And with the right data, it's possible to formulate targeted marketing campaigns to get current customers spending more.
This approach is at the core of the work Luke Barta does in his role as CEO of Omni...